Our Collaborative Approach
At PRA, we listen first, ensuring your goals and challenges shape every step. Thoughtful research and a deep understanding of your project and its purpose guide our design approach. We keep you as involved as you want to be, creating a decision-making process that is natural to the client. Through open communication and collaborative problem-solving, we deliver designs that are clear, functional, and uniquely impactful.
01
Analysis
We start by thoroughly understanding the project’s site, context, and influencing factors. Through research and precedent studies, we explore how similar projects have been executed. By identifying needs and objectives, we define the project’s purpose, ensuring a thoughtful, strategic approach that maximizes impact and informs the design process.
02
Conceptualization
We establish the project’s framework by exploring a range of ideas and testing key factors. While the final design is still evolving, this phase encourages clients to consider multiple possibilities. Through iteration and refinement, we shape a clear, actionable vision that aligns with project goals and priorities.
03
Feedback
At this stage, clients review initial concepts, and we refine the options into a cohesive direction. Though this process can be messy, by presenting a variety of ideas, we foster an engaging dialogue. This open exchange allows for constructive feedback, helping us clarify and align the design with client vision.
04
Refinement & Delivery
After incorporating feedback, we refine the design to create the final product. This phase evolves as the project progresses into construction, adapting to challenges and ensuring thoughtful solutions. Our goal is to keep the project on track while delivering a space that exceeds expectations and fulfills its purpose.
